Social Media

At a time when social media has taken the world by a storm, it has become easier for everyone to share their innovative ideas and creativity with the world easily. Today, internet being widely available to anyone, social media plays an important role in influencing our life.

Social Media was born due to creativity and it continues to promote it. All the content that we come across on social media is born from the thoughts of individuals and thus, plenty of Intellectual property resides in it. Although Social Media has brought several opportunities, it also puts your intellectual property at risk as once your content is out in the world, it is there for all to see.

Thus, we at Genesis Legal, have a team of attorneys who are digitally savvy and up to date with recent social media trends and who guide you in making the best use of your social media platforms in order to safeguard your interests and also prevent you from posting any infringing content.

We help our clients to protect, manage and commercialize their intellectual property in their creative content such as photographs, videos, music, poems, artworks, graphic designs. We also specialize in safeguarding your rights through various agreements.

Our team also specializes in handling privacy and publicity rights issues on social media as well as consumer protection, employment and other related issues.

Our Services with respect to Social Media:

• Collaboration Agreements.

Due to the rise of social media, “Content creators” and “collaborators” have become a part of our daily vocabulary. Our team guides in drafting and negotiating of contracts between social media collaborators, brands and creators who wish to work together on mutually benefiting projects. We provide custom-made agreements ensuring the smooth sailing of such collaborations while also protecting their rights.

• Trademark Registrations for Social Media.

Intellectual Property in Social Media exists in various forms such as original hashtags, usernames or even slogans. These original hashtags, usernames and slogans can be registered as Trademarks so only creating an IP asset for the concerned content creator. Our super specialized team of qualified attorneys provides end-to-end services for trademark registration including Trademark search, filing of applications, response to office actions, prosecution, oppositions as well as litigation.

• Copyright Registrations for Social Media.

Copyright is the best mode of protection when it comes to Artistic work. The videos, photographs, music, poems, artwork, graphic designs, choreography etc. that are created everyday are all subject to copyright. Our specialized Intellectual Property team supports new and budding creators and brands to protect their rights and ownership over their original content by way of copyright registration. We provide end to end solutions including filing of Copyright applications, response to office actions, prosecution as well as litigation.

• Licensing Agreements.

We also assist creators and brands with licensing of their intellectual property to third parties through custom-made IP Licensing agreements. Our team guides with drafting and finalizing Licensing Agreements between creators and brands, companies or other creators.

• IP Infringement & Piracy.

All Social Media platforms must have their own Policies in order to safeguard themselves and their users. Our specialized team remains updated with the changing norms applicable to the industry and helps in providing timely and effective solutions in case of infringement of intellectual property on any social media platform. We also guide our clients in order to prevent them from infringing any third-party Intellectual Property Rights.

• Personality Rights Violations and Management.

Personality rights include an individual’s right to prevent others from using his name, likeness, photograph or audio for commercial purposes without his/her consent. Our specialized team assists with protection of personality rights against any infringement by miscreants who post content amounting to misrepresentation, fraud and IP infringement.

• Talent Management & Agency Agreements.

Our team of specialized Attorneys also aid in drafting, finalizing and negotiating agreements between content creators, brands and talent management agencies who wish to work together.

• Brand Endorsement Agreements.

Endorsement Agreements are contracts that allow brands and well-known artists or celebrities to enter into a formal understanding to use such artist or celebrity’s name, image and reputation to promote their product or services. Our team helps in drafting, finalizing and negotiating brand endorsement agreements in order to protect the rights of the individual as well as brands.

• Consumer Protection & ASCI Guidelines.

Our team of capable Attorneys also support Brands, content creators and consumers alike for being compliant with the Consumer Protection and ASCI guidelines.

• Framing Social Media Policy for Companies.

We assist Companies to effectively implement a Social Media Policy. A Social Media Policy is set of guidelines for use of Social Media by employees in such a way to safeguard Company’s sensitive information and protect Company's rights, values and goodwill on all Social Media Platforms.